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You've probably seen the stickers on the backpacks of the cyclists that call west of 40th home: "University City is a marketing scheme. This is West Philly." Profound stuff, really.

And all that may be true, but UCNet.com, the Web site dedicated to promoting the businesses and services of University City (and occasionally Center City), has a listserv that sends you COUPONS EVERY WEEK. I'm talking deals like 10, 20 and even 30% off merchandise from The Marvelous, and pasta bowl + glass of wine for $14.99 at LT's on Mondays. There is even a coupon for free dumplings from New Number One -- granted, you have to order $25 worth of food and it has to be a Tuesday, but you get the point.

Check out the site (don't let the shitty design bother you) to sign up. Ignorance may be bliss, but missing out on free dumplings the next time you order a moutain of Chinese food on a Tuesday is not something to be desired.