HamCo Is Throwing A Party And We Have So Many Questions

That's right, HamCo is making one of their boldest moves yet...and we're all very confused. Details and questions as follows, in no particular order:

1. This rager is scheduled for 3-7 p.m, TODAY. 
2. It's on a day with a scheduled snow blizzard. 
3. It's in the dead of winter yet it's a tropical theme. 
4. Where even is it? 
5. Why is HamCo on social media? 
6. They're giving away rent specials like party favors. 
7. A beer pong tournament? Where? 
8. What in God's name is an ice luge? 
9. What DJ? Is it all just a trap?