Get Un-Buttoned

A fast approaching school year can only mean one thing: stocking up on some new Penn apparel. At least, that's what Un-Buttoned wants you to think. Operated by five Penn kids (who all seem to like eye protection, water and sport), Un-Buttoned prides itself on a mission that includes what seems to be the new standard for 21st-century business: sustainability, environmental protection, human rights and social responsibility.

Their website allows you to peruse through a couple of ready-mades (oh, we see what you did there) or submit your own design. This begs the question: will campus competitors loosen up to the idea?