Schmear It Attempts To Make Matzah Edible

Penn food truck staple Schmear It is known for its custom bagel creations and for supporting local non-profits. Now, they’re taking their mission of social good a step further: bringing Philly Jews a little closer to God by encouraging them to stay K4P (That’s kosher for Passover, for the goys). 

New Yorkers are using this as a chance to renew an age-old tirade, claiming matzah is better than “the garbage Philadelphia calls bagels” anyway. All can agree that smothering this cardboard-like Passover staple in cream cheese is a definite improvement. We hope Schmear It will soon debut a new slogan: Don’t be a schmuck, get your tuches over here for a schmear on matzah nosh!